The recently launched ‘Canadian Consumer Insights March 2023 Pulse Survey’ from PwC highlights the evolving preferences of Canadian consumers, and in this article we’ll be shedding light on how these shifts impact the jewellery trade in Canada. We’ll unravel the cautious approach of consumers towards luxury purchases amidst the backdrop of financial concerns, how attitudes to in-store shopping are driven by a quest for authenticity and a tangible engagement with the products and whether Canadians are willing to pay more for locally-sourced and ethically-produced jewellery. Shifting Canadian Spending Habits: A Cautious Approach to Luxury Purchases While a substantial segment of…
Author: Steven Joseph
Steven Joseph
Steven aims to be first to bring the news on industry updates, while his finance background informs his insights on how broader economic trends affect the jewellery trade
Launching your new online jewellery store in todays internet driven society is the relatively easy bit. The real work begins when you aim to attract traffic, engage your customers, and clinch those crucial sales. It’s a dynamic world out there – the ebb and flow of consumer behaviour and social media trends make it quite the challenge. This is our first steps SEO guide, the must haves to get your company getting traffic and being found online. First up: What is SEO? SEO, or Search Engine Optimisation, is a set of strategies and techniques aimed at improving your jewellery store’s…