Diamond & Jewellery Education

    Helping you make informed decisions with your jewellery purchase

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    Independent

    We have no affiliations to individual retailers and do not favour any brands

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    In-depth

    Our content makes complex concepts easy to understand

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    Thousands of Canadian jewellery consumers trust our content every month

    Diamonds Deciphered

    Introduction to the 4Cs

    A thorough overview of the core factors that determine the ‘quality’ of a diamond.

    4cs of diamonds