Toronto-based jeweller Al Joher has introduced lab-grown diamond rings to its product portfolio. The new range is available online and in-store alongside its existing custom gemstone and engagement rings.
The launch reflects broader industry adoption of lab-grown diamonds, as more retailers include synthetic stones to meet demand for lower-cost and non-mined alternatives.
Product Information
The line includes multiple designs and settings, with options for customer customisation. The business has confirmed that lab-grown diamonds will be sold alongside its selection of natural diamonds.
“We are excited to introduce our new collection of lab grown diamond rings to our customers. We understand that purchasing a diamond ring is a significant investment, and we want to provide our customers with more options that fit their budget without compromising on quality,” said the spokesperson for Al Joher.
Market Context
Lab-grown diamonds have seen increasing uptake in the jewellery sector, including among consumers seeking cost and sourcing alternatives to natural diamonds. These stones are chemically and physically identical to mined diamonds but are produced in controlled environments, typically resulting in lower retail prices and reduced environmental impact.
For jewellers, the inclusion of lab-grown options enables broader market coverage and may appeal to segments with specific ethical or budget considerations.
Al Joher’s introduction of lab-grown diamond rings follows similar product expansions by other jewellers responding to interest in non-mined diamond options. Jewellers monitoring this segment may consider how such offerings fit into their broader product and pricing strategies. Explore the new collection of rings here.
