Birks Group has acquired Canadian jewellery and watch retailer European Boutique in a transaction valued at CAD 9 million. The deal includes seven retail stores and a national e-commerce platform. European Boutique was previously operated by the Sutkiewicz family. Retail Operations Included in the Acquisition The acquisition includes four multi-brand European Boutique locations in shopping centres across the Greater Toronto Area, offering luxury jewellery and watches from brands including TAG Heuer, Gucci, and Diamonds Direct. It also covers three mono-brand boutiques representing Omega, Breitling, and Montblanc. As part of the transaction, Birks has entered into a licensing agreement to operate…

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