Author: David Dixon

With a background in digital marketing, David keeps Jewellery Canada readers up to date with how to build awareness, create demand and create loyal customers, both online and offline.

Ah, the age-old debate that sparkles with a touch of linguistic charm: should it be ‘jewelry’ or ‘jewellery’ here in Canada? Our friends down south spell it ‘jewelry’, keeping it short and snappy. However, across the pond, the Brits prefer ‘jewellery’, lending an extra letter to the elegance. Here in Canada, we find ourselves nestled comfortably in the middle, embracing both spellings with open arms, much like we do with our cultural influences​. But which is actually correct?Changes Over TimeTo find out which is more common in actual usage, we used Google trends, comparing ‘jewelry’ and ‘jewellery’ all the way…

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