Hillberg & Berk will release the Official Team Canada Jewellery Collection on 9 December 2025, ahead of the Milano Cortina 2026 Olympic Winter Games. The collection will be available both online and in-store, with early access beginning 4 December for Gold and Rose Gold members of the BerkPerks loyalty programme.
The launch follows the announcement of the brand’s partnership with the Canadian Olympic Committee earlier this year, which established Hillberg & Berk as the Official Jewellery Partner of Team Canada.
Ongoing support for Canadian athletes
As part of the initiative, 12% of sales from the new collection will go directly to support Team Canada. The company reports that over $25,000 has already been raised through proceeds from the initial product release, the Team Canada Sparkle Hearts earrings, which launched in June.
Rachel Mielke, CEO of Hillberg & Berk, said: “Athletes have worn our pieces at international events for years. We’re pleased to now make these designs available to Team Canada supporters across the country.”
Collection overview
The Official Team Canada Jewellery Collection includes brooches, studs, hoops, charms, necklaces, and rings. The designs incorporate maple leaf motifs and Team Canada’s red-and-white colour palette. Each item is supplied in branded red velvet packaging.
The campaign features freestyle moguls skier Maïa Schwinghammer, a current Team Canada athlete scheduled to compete at the Milano Cortina 2026 Winter Games.
Schwinghammer commented on her involvement in the campaign: “Representing my country on the world stage has been my dream since I was a kid, and I feel fortunate to be living it. My favourite quote is, ‘What a blessing it is to be challenged in a pursuit of your own choosing.’ I live by that.”
