Montreal’s upcoming Royalmount retail and lifestyle district has confirmed the addition of 14 globally recognised jewellery and watch brands, further solidifying its position as a luxury shopping destination.
Rolex Leads the Way
Rolex will open its largest Canadian boutique at Royalmount, operated by Raffi Jewellers, further expanding its presence in the country. This will be the largest Rolex location in Canada, positioning Montreal as a significant hub for luxury watches in North America.
TimeVallée Enters Canada
TimeVallée will open its first Canadian store in partnership with Maison Birks, offering brands such as Cartier, Panerai, Jaeger-LeCoultre, and Piaget.
Maison Birks will also launch a new boutique concept designed to reflect both luxury and modernity.
New Market Entrants in Québec
Royalmount will also host first-time boutique appearances from several high-profile watch brands in the province of Québec. Tudor, IWC, and Omega will all establish standalone stores at the development, making their exclusive collections more accessible to the local market.
Montblanc, Swarovski, and Pandora will also open boutiques, enhancing the selection of luxury accessories.
Local Representation: Maison Monaco
Local retailer Maison Monaco will also be part of the Royalmount project, featuring notable brands such as Zenith, Longines, and Roberto Coin. Maison Monaco will feature brands including Zenith, Longines, and Roberto Coin, representing both international and local luxury offerings.
Expanding Montreal’s Luxury Footprint
The announcement comes on the heels of other significant retail names committing to Royalmount, including Tiffany & Co., David Yurman, and TAG Heuer. Tiffany & Co. will open its largest store in Montreal, while David Yurman’s store will be the first in Quebec. TAG Heuer’s boutique will pay homage to the city’s Formula One racing heritage, adding a cultural touch to the shopping experience.
According to Andrew Lutfy, CEO of c, the firm behind the development, securing these top-tier brands reinforces Royalmount’s goal of offering a premium shopping environment. He emphasised the emotional connection customers often have with jewellery, making the inclusion of luxury brands a fitting addition to the district’s ethos.
Michael Stroll, Senior Vice President of Leasing & Partner at Carbonleo, echoed this sentiment, noting the rising demand for luxury jewellery and watches, which has seen substantial growth in recent years. Stroll added that the presence of such prestigious brands will benefit Montreal’s retail and tourism industries.
Implications for the Jewellery Industry
The opening of Royalmount with such a strong roster of luxury brands is a significant development for jewellers, particularly those in the high-end sector. With the growing cultural relevance and demand for luxury timepieces and jewellery, the concentration of flagship stores in one location provides jewellers with a benchmark for the expanding role of luxury retail in Canada. It also highlights the increasing influence of experiential shopping destinations that blend luxury with lifestyle, dining, and entertainment.
