Swiss watchmaker Omega has expanded its e-commerce platform to Canada, allowing customers to purchase models such as the Speedmaster, Seamaster, Constellation and De Ville directly from the brand’s website.
Increased Access in a Geographically Dispersed Market
The move forms part of Omega’s wider digital strategy. Canada’s size and retail distribution limitations make online availability a practical step for reaching customers in areas without boutique coverage.
Raynald Aeschlimann, president and CEO of Omega, stated:
“Introducing online sales in Canada is a very important step for this market. Geographically, it’s a large country with many customers who don’t have easy access to our network of boutiques.”
Implications for the Jewellery Retail Industry
The launch contributes to a broader trend among luxury watch and jewellery brands expanding into direct online retail, particularly in regions with limited physical store presence.
The growth of brand-led e-commerce presents a shift in distribution models, highlighting the importance for retailers to maintain strong customer engagement and specialised service.
